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Introduction

Welcome to the Webmarketer documentation 👋

Webmarketer is an analytics solution that lets you analyze the performance of your advertising investments. It provides the framework you need to collect, centralize and analyze your data, and to understand your users' journey as well as the impact of your actions.

Its attribution engine identifies which levers generated each conversion, so you can optimize your investments in real time, however complex your sales cycle is.

Our values​

Initially built to answer our customers' need to understand their online media mix, Webmarketer has established itself as a universal, turnkey solution that lets digital players collect their marketing data and improve their strategy based on data rather than gut feeling.

Since its launch, Webmarketer has been developed around values we hold dear:

  • Impartiality
  • Determinism in the data displayed
  • Retroactivity of the analysis
  • No sampling in reports
  • Ethics and respect for users' privacy

To achieve this, Webmarketer models the customer journey of your users across your brand's various touchpoints. Websites, customer portals, documentation, landing pages, and even physical stores and trade shows: every touchpoint contributes to the conversion of your users and prospects.

Once that data is collected, your multiple attribution models give you a clear view of the impact of your actions, online or offline.

Documentation map​

This documentation is designed to help you get off to a good start with Webmarketer, and is split into four sections:

  • Concepts: the key notions to understand before getting started with Webmarketer
  • Guides: guides to help you configure and use Webmarketer
  • Technical information: technical details for more advanced operations
  • API reference: for developers who want to integrate Webmarketer with third-party tools or connect their CRM

We recommend starting with the Webmarketer concepts before configuring your projects.

And if you have any questions, feel free to contact our support team through the chat at the bottom of your screen — a human will be happy to get back to you as quickly as possible.