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Configuring Meta Ads URL parameters

To work at its full potential, Webmarketer needs to identify which ad platform, campaign, ad set or ad your visitors come from.

To make that possible, you have to tag the landing page URLs of your campaigns with parameters that identify the ad nodes the session originated from.

Don't worry: there is a way to apply this change in one go from your Meta Ads manager.

Expected parameters​

  • wmktid: tells Webmarketer which integration the session originated from
  • cid: tells Webmarketer which campaign the session originated from
  • asid: tells Webmarketer which ad set the session originated from
  • aid: tells Webmarketer which ad the session originated from

The placeholders provided by Meta — {{campaign.id}}, {{adset.id}}, {{ad.id}} — let you configure all of your ads generically in a single operation.

Note

Using the wmktid parameter hides your ad account ID while still letting you link several Meta accounts to the same Webmarketer project.